AMD R700 Ruby demo video (direct feed)

I have seen parts of this demo before, but in a poor-quality web video (recorded from a wall projector), so we obtained the direct-feed video from AMD and uploaded it to Blip. Some people told me that the background was video footage, but I’m pretty sure that it isn’t. If you want to check all the details (720p movie) head to - interesting stuff! Do you still like the Ruby character? After looking at it, are you sold?